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Perfume Ads

I forgot about perfume in beauty advertisement, but it’s just as relevant… maybe even more so than clothing and makeup ads. Because a scent can’t be visually depicted, the entire advertisement centres around the sale of an idea, or image.

http://www.mookychick.co.uk/opinion/kitschbitch/perfume-ads.php

This entry was posted on January 18, 2011 at 10:37 am and is filed under Negotiated Practice Re-Do. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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